Archives for “Marketing”

Doritos tablet: absolute genius!

This spoof of the iPad ad from Doritos is absolutely genius! Also I like the idea of a company “spoofing” another company. Via IllegalAdvertising


Happy birthday zanox

It’s been 2 and a half fun years for me with these crazy German guys :)


Dodge released the following ad during the Superbowl, called “Man’s last stand”: Women got their revenge… Via IllegalAdvertising


How quick are you gonna get up?

Everybody gets knocked down. How quick are you gonna get up?


It looks like during the Super Bowl a Google ad will be aired. John Battelle suggests it will be the one you can see below: Eric Schmidt’s tweet is pretty clear. The ad is very nice, but I agree that a Nexus One ad, or even a Chrome one, would make much more sense for them… Let’s see what [...]


iWait a minute…

Thanks to Alberto I’ve found a post from the co-founder of Posterous about the iPod (but really about the iPad) that made me think… It’s a collection of the first reactions to the announcement of the iPod, in 2001. As you can imagine they’re very similar to the reactions most of the people had about the [...]


Isn’t this too much information?

Blippy is a “fun and easy way to see and discuss the things people are buying”. You basically link your accounts on Amazon, iTunes, Zappos, etc. to your profile and every time you buy something on those websites the amount you spent and the items you bought are posted on your Blippy page. Now, I’m all for [...]


Bud clothing drive

Via IllegalAdvertising


Google Social Search


Google Vs Apple

This is so, so true… via Chrisrutz, via Litmanlive


The Apple App Store economy

via GigaOm


Social media is easy. If you do it right… Yesterday I received an email from eMarketer, with a misspelled subject line (“Your smarter” instead of “You’re smarter”) and I twitted about it, saying that I was going to unsubscribe. In a matter of minutes Clark Fredricksen, who is a digital and social media strategist at eMarketer, replied [...]


I find Apple’s invite to the Jan 27th event amazingly cheap and not very “Apple”. I really hope the new tablet looks better. I’ll be in the US is February and it could be my first Mac ever (excluding the iPhone)…


Be Stupid


My Starbucks rewards

Starbucks just launched their fidelity program on December 26, My Starbucks rewards. It looks very well done. Unfortunately it’s available in the US and in Canada only, for the moment.


The story


I’m that last 1%



It’s still rough, but this can be a great tool for brands. Basically it allows you to have a feeling of what the twittersphere is saying about your brand (or anything else…). Try it out: TweetFeel


Google accounts on Twitter

List of Google accounts on Twitter


Apple peanuts

“Apple makes peanuts from iPhone apps” (Revolution Magazine) But the most impressive thing is that 54% of the apps are use by less than 1,000 people



“What would happen if we acted on the implications of social media, rather than just use it as cheap media? What if we recognized that social media is really only shorthand for the multi-channel, hyper-connected, user-generated, co-created, always-on world we now live in — a world where the good gets what it deserves and so [...]


iPhone OS 3.0: first impressions

As other millions of people yesterday I updated the software of my iPhone, since Apple released the 3.0 version. At a first glance it’s not a revolution but there are definitely some interesting new features: - Landscape keyboard: I have big fingers and with the vertical keyboard I always press two keys at a time. This new [...]


Marketing lessons from Apple

1) Create a shiny new smartphone with a crappy 2mp photo camera and no video recording capability 2) Wait a couple of years 3) Release the new version of the phone with a decent photo camera and video recording capabilities 4) Advertise these new features as “breakthrough new functionality”, even if every other mobile phone on the face [...]